A website builder provides a convenient solution to individuals, startup owners, entrepreneurs, and small businesses to build their websites without having to hire a web developer. However, as a beginner, you can get confused with a sheer number of choices available online. Every website builder claims to offer the best features. So, it can be tricky to find the right website builder solution for you. In this post, you will learn how to choose the best website builder. So, let’s begin.
The first thing you need to understand is what a website builder means.
What is a website builder?
A website builder is a software tool that helps you to design and create websites without having to do any code editing. It equips you to do everything by yourself without requiring the assistance of a designer or developer.
So, when the time comes to build a new website or upgrade your existing website, you are faced with the challenge to choose one of the best website builders.
To help you sift through the options, here are the top features that you must look for:
Professionally-Designed Site Template
Most potential clients will find your business by searching online and if your website fails to impress them, they are certainly going to your competitors. To make sure that you put the best foot forward online, you will need a website builder with a professionally designed site template.
A website with a professional look helps build trust among online searchers who visit your site and keep them from bouncing back to other businesses. Besides, your site should be SEO-friendly so that it ranks higher on search engine pages, and online searchers can find it easily. Plus, your site must be displayed error-free across different web browsers and mobile devices.
Customer Relation Management (CRM)
Savvy business owners always want to build a long-term relationship with their customers. For that, they need to monitor their customers’ behavior patterns while visiting their sites. If you are going to build a website, you would want the same too. Thus, a quality website builder must come with customer relationship management (CRM) software.
A website builder with CRM will help you track and analyze your customers’ behavior. Besides, it will also help you devise marketing campaigns and special offers that target your best customers and customize your offers and campaigns that align with the interest of customers. What’s more, a quality website builder also lets you track the performance of your advertisement campaigns and identify their success and failure.
Integrated E-commerce Tools
A robust website builder comes with integrated e-commerce tools. These tools allow you to accept a variety of payment methods, develop product showcases, offer discount codes, and even schedule appointments. Most websites use third-party apps for using such features and these apps often cause troubles for small business owners. For instance, they will be responsible for installing these apps, integrating them into their business websites, updating and maintaining these apps, and even troubleshooting issues when they arise. Thus, it is best to choose a website builder that already comes with integrated e-commerce tools.
Professionals and business owners who want to create websites must look for these three features as they play a very critical role in whether you will find it easy to create and maintain your website or you will still need a designer or developer to do the work.
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